Grand Opening: 10 New Locations of The North Face in One Month!
September and October have been monumental months for IN & Leading, as we celebrated the grand opening of ten new The North Face stores across China. This rapid expansion highlights our commitment to providing customers with top-tier outdoor gear and apparel, perfectly timed for the upcoming winter season. Additionally, two more stores are currently under construction, further demonstrating our growth in the market.
Our New Store Locations The eight new stores are located in some of the most prominent shopping areas, making The North Face even more accessible to outdoor enthusiasts. Here are the new locations:
Beijing Chaoyang Joy City
Beijing Zhongguancun Link Plaza
Hubei Enshi Nine Cubes
Hubei Jingmen Oriental Department Store
Hubei Jingzhou Anliang
Sanya Joy City
Chongqing Jinsha Street
Beijing Chaoyang Joy City
Hubei Enshi Nine Cubes
Sanya Joy City
Chongqing Jinsha Street
Beijing Zhongguancun Link Plaza
Hubei Jingmen Oriental Department Store
Hubei Jingzhou Anliang
Each store’s opening event was a celebration, with overwhelming support from our loyal customers and local communities. We were greeted with excitement, flowers, and even more importantly, a surge of new membership sign-ups through IN & Leading's VIP program. These new members have already started placing orders, boosting our sales and further solidifying our presence in the outdoor retail market.
The Perfect Timing for Winter As we enter the colder months, The North Face becomes a go-to brand for performance-focused outdoor clothing and gear. Winter is traditionally the busiest season for The North Face, and these new store openings position us perfectly to meet the high demand for our products.
Our new stores will feature The North Face’s most popular winter collections, including:
Summit Series: The pinnacle of alpine gear, designed for extreme mountaineering and outdoor activities.
Steep Series: Focused on skiing and snowboarding, offering high-performance gear for winter sports enthusiasts.
ThermoBall Collection: Lightweight, packable insulation for warmth in all conditions.
Nuptse Collection: Iconic jackets built for warmth, comfort, and style, perfect for both city and outdoor adventures.
Futurelight Collection: Revolutionary breathable-waterproof technology, perfect for staying dry in any weather.
Campshire Collection: Cozy fleece jackets and accessories designed for casual comfort and warmth.
These collections, known for their quality, innovation, and durability, are staples for anyone looking to stay warm and comfortable during outdoor activities. Whether it’s hiking, skiing, or simply enjoying the winter weather, The North Face has the gear to ensure every adventure is a success.
What’s Next for IN & Leading? In addition to the ten new stores, we have two more locations currently under construction. These stores will further expand our footprint and allow us to reach even more customers across China. As we continue to grow, our goal remains the same: to provide the best outdoor gear and customer experience to everyone who walks through our doors.
Stay tuned for more exciting news as we continue our expansion and celebrate the adventure that lies ahead. In the meantime, we invite you to visit one of our new stores and experience The North Face’s exceptional collections firsthand.
Explore, Experience, and Equip Yourself for the Outdoors with The North Face!
