IN & Leading Group is a top licensee specializing in international retail brands and chain restaurants in China. Our licensee portfolio includes renowned brands such as Nike, Hoka, Lee, The North Face, Burger King, KFC and etc.

With over 20 years of expertise and ownership of more than 250 shops, IN & Leading goes beyond typical distribution roles. We support brands through comprehensive marketing activities and multi-channel distribution strategies, including SEO services, Press Release, e-commerce, pop-up, and brick-and-mortar stores.