Celebrating the Grand Opening of Hoka's First Store in Changchun, Jilin

A Thrilling Start with Long Lines and Excited Shoppers

The grand opening was a hit from the start. From the moment the doors opened, people were already lining up outside, eager to check out the latest and most popular Hoka products. The store featured a range of top picks, including the Hopara 2, Mafate Speed 2, Clifton 9, and Cielo X1—all displayed beautifully, drawing shoppers in with their unique designs and promises of comfort.

Thoughtful Touches Make It a True Celebration

Even though the lines were long, nothing could hold back the excitement of Hoka fans. People were thrilled to browse through the collections, and it was clear that everyone was eager to find their perfect pair.

To make the day even more special, IN & Leading added some thoughtful touches. The store was decked out with Hoka-branded balloons, and visitors were treated to cupcakes with the Hoka logo and refreshing drinks. These little extras really added to the festive atmosphere and made the event feel like a true celebration.

Influencer Support and a Buzz-Worthy Launch

Some well-known influencers, who regularly collaborate with IN & Leading, also dropped by to show their support. Their presence not only brought more energy to the event but also led to a lot of user-generated content on social media, which helped spread the word even further.

Overall, the grand opening of Hoka’s first store in Changchun was more than just a retail event—it created a real buzz in the city. The combination of a strong brand, innovative products, and a well-planned launch made for a successful day, with great sales and a lasting impact on everyone who attended.

As Hoka continues to grow in China, we’re excited to see how the brand will inspire more people to fall in love with running. Here’s to many more successful openings and happy customers discovering what makes Hoka so special!