Celebrating the Grand Opening of Burton's First Store in Shenzhen at The MixC World
We're thrilled to announce the grand opening of the first Burton store in Shenzhen! Located in the prestigious MixC World in Nanshan District, this store is set to become a key destination for both snowboarding enthusiasts and style-savvy shoppers alike.
About The MixC World:
Opened in September 2017 by China Resources Land, The MixC World is a high-end commercial complex boasting around 230,000 square meters of total construction area. Unlike traditional shopping centers, MixC World combines a unique "street + mall" layout to offer an open, walkable urban space. This architectural innovation breaks conventional molds and blends seamlessly with the vibrant urban life of Shenzhen.
The MixC World
Diverse Shopping and Dining Options:
The MixC World is home to an array of prestigious brands and boutiques including COS, L.K.Bennett, Massimo Dutti, ICICLE PARIS, Lululemon, and Y-3, to name a few. It also features a selection of exclusive accessory stores like GENTLE MONSTER and LONGINES. For dining, visitors can enjoy unique offerings at Peet's Coffee, An Nan Bistro, and Asam Laksa - marking each of their debuts in their respective categories in South China.
Introducing Burton Shenzhen:
Burton brings its renowned line of snowboarding gear and apparel to Shenzhen with a store that celebrates the sport's rich history. The new store offers a wide range of products for men, women, and kids, ensuring that every visitor finds something to enhance their winter sports experience. The design of the store itself pays homage to snowboarding’s storied past, making it a must-visit for fans and newcomers alike.
Featured Burton Gear:
The Shenzhen store features Burton’s latest line of snowboards, including the popular Custom X model, known for its precision and power on the slopes. Additionally, visitors will find the highly acclaimed Step On® boots and bindings system, which offers unprecedented convenience without sacrificing performance. Burton’s AK line of outerwear is also available, providing top-tier weather protection with its Gore-Tex fabric technology, perfect for tackling even the harshest winter conditions.
Grand Opening Celebration:
To mark this exciting launch, we invite everyone to join us at the Burton store in The MixC World on November 9th for an opening reception filled with free food, drinks, and great company. Special surprises await those who participate in our in-store activities. Don’t miss out on the fun and the chance to bag exclusive Burton merchandise!
As one of the leading shopping destinations in Shenzhen, The MixC World with its latest addition of Burton is poised to redefine the retail experience, combining fashion, dining, culture, and sport into a cohesive, enriching experience. Come explore the new Burton store and discover why this location is not just a store, but a destination worth visiting.
