Your ultimate solution for international expansion.
Founded in 1995, IN & Leading Group specializes in introducing international brands to the Chinese market. We are a premier licensee of global retail brands and chain restaurants throughout China. Our impressive portfolio includes internationally acclaimed brands such as Nike, Hoka, Lee, The North Face, Burger King, KFC, and more.
With ownership of over 250 shops, IN & Leading Group excels in operational excellence, ensuring satisfaction for both our partnered brands and customers.
Digital Marketing
In-house Douyin shop and livestream, supported by over 20 social media accounts.
Brand Events
Host weekly and monthly marketing events for each brand to engage customers and strengthen community ties.
E-commerce
Comprehensive operational capabilities across all e-commerce channels, including Alibaba and Tencent (WeChat).
Membership
In-house membership system with over 800,000 VIP members.
Lisensing
IN & Leading operates over 300 shops nationwide, representing more than 20+ brands across over 35+ cities in China.
Real Estate Partners
